Marketing Associate

About us

Keystone Shooting Center was established in 2017 to offer an entirely unique experience to the Pittsburgh area market. We pride ourselves on creating a customer driven and friendly atmosphere, combining it with a first-class facility and offering the top brands in the firearms and shooting sports industry. With over 500 different new firearms as well as many pre-owned firearms, we are almost certain to have what you are looking for. Whether you are new to shooting, an experienced shooter or simply want to learn to shoot we are here to help you.

Marketing Associate

Description

Job Summary: Keystone Shooting Center is looking for a talented, pragmatic, growth-minded individual who will find meaning and purpose through driving sales growth and customer acquisition, both off-line and online, with their operational expertise and data-driven consumer insights. This is a full time position.

Job Accountability: This role will be accountable for developing, driving, and delivering with impeccable execution a commercially sound multi-channel marketing strategy as well as driving and maintaining our membership objectives. The role will focus on developing and maintaining advertising strategies in store and online as well as local and social media.

Accountable for:

· The design and delivery of all marketing collateral, including images, printed collateral, packaging, and in-store graphics

· Developing and executing the company's marketing plan, including strategy, budgeting, memberships and media buys

· Driving online customer acquisition, conversion, and retention by optimizing the online/social media customer experience

· Driving online and offline traffic and customer acquisition through PPC, SEO, email, and other targeted online marketing, as well as targeted offline activity to include but not limited to TV, radio, billboard, and off site event participation

· Implementing a social media strategy to maximize brand engagement, sales, and customer retention

· Publish weekly/monthly sales flyers and showcases in accordance with company guidelines

· Participating in weekly leadership meetings and delivering weekly report and review of key metrics

· Requirements

The ideal candidate will:

· Possess a bachelor's degree in marketing or equivalent degree/job experience

· Ability to multitask as well as work hands on throughout the store

· Be self-motivated and able to work without direction

· Demonstrate experience in managing a marketing program in a fast-paced, high-growth environment

· Demonstrate experience in overseeing a marketing plan and budget

· Have an excellent understanding of Microsoft Excel and other analytical tools

· Make solid decisions based on data and analysis

· Have exceptional interpersonal skills and the ability to develop rewarding relationships

· Demonstrate high attention to detail, with a strong focus on providing the best customer experience possible

· Proficient in Adobe Suite, Photoshop/Word Press, Constant Contact, etc...

· Develop and implement strategies to attract new members and retain existing ones

· Utilize advertising sales, email marketing, and content marketing to promote membership benefits

· Analyze Google Analytics data to optimize membership campaigns

Benefits:

· Full time position

· Product & service discounts

· Career development & growth

· Medical

· Dental

· Vision