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Area Coach – Taco Bell
Location:Â Norfolk / Virginia Beach, VA
Salary: $85,000 – $95,000 / year + Performance Bonus
About Us
We are a premier Taco Bell franchisee operating under one of the largest multi-brand restaurant groups in the country. Since our founding in 2018, our Taco Bell platform has scaled to over 100 locations across the Midwest and is now expanding across the East Coast into the Norfolk and Virginia Beach markets. Backed by a broader network encompassing 475+ restaurants across four iconic national QSR brands (Taco Bell, Burger King, Little Caesars, and Church's Texas Chicken), we offer enterprise-level stability paired with localized team support and exceptional career pathing.
The Opportunity
We are seeking a hands-on, growth-minded Area Coach to oversee a multi-unit span of Taco Bell restaurants in the Norfolk / Virginia Beach area. Reporting to the Market Coach, you will directly own store-level P&L outcomes, drive operational execution, and build a strong leadership bench across your stores. This is an active, in-restaurant leadership role designed for someone who thrives on the store floor coaching General Managers, walking shifts, and elevating speed and guest satisfaction.
What You’ll Do
- P&L Ownership:Â Drive top-line sales, manage labor and food costs, maximize store-level EBITDA, and convert period flashes into immediate operational actions.PDF
- In-Restaurant Leadership: Spend the bulk of your week on the floor—walking shifts, riding with RGMs, and coaching managers in real time.PDF
- Bench Development:Â Mentor and hold Restaurant General Managers (RGMs) accountable while developing AGMs and Shift Leaders to ensure every store has a ready-now succession plan.PDF
- Brand Standards:Â Champion QSC, optimize drive-thru speeds, lift guest experience scores, and flawlessly execute Taco Bell programs, LTOs, and rollouts.PDF
- Platform Collaboration:Â Work closely with cross-functional HR, training, supply chain, and marketing teams while leveraging a massive 475+ unit infrastructure.PDF
What You Bring
- Experience:Â 5+ years of multi-unit QSR leadership managing a span of 4 or more locations with full P&L accountability.
- Brand Expertise:Â Taco Bell leadership experience is strongly preferred.
- Hands-on Approach:Â A proven leadership style focused on personal relationships, active shift walks, and ground-level involvement rather than managing from a distance.
- Track Record:Â Demonstrated history of developing and promoting talent, supported by a stable employment history.
- Financial Acumen:Â Strong command of period-end P&Ls, controllable expenses, food and labor metrics, and store EBITDA.
Compensation & Perks
- Base Salary: $85,000 – $95,000 per year (commensurate with experience)
- Bonus:Â Performance-based bonus structure
- Allowances:Â Vehicle and technology allowance programs
- Benefits:Â Full medical, dental, and vision coverage
- Career Growth:Â Multi-brand career advancement opportunities within a 475+ unit platform
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