KidStrong Regional Territory Manager

Regional Manager — KidStrong

**Location:** Raleigh / Cary / Fuquay-Varina, NC — in person, in the centers, every week. This is not a remote or hybrid role.
**Reports to:** Area Developer
**Directly manages:** General Managers

Read this part first:

We are not looking for someone to maintain three businesses. We are looking for someone to make them the best three KidStrong centers in the Country.

KidStrong is a children's development program, strong bodies, strong minds, strong character, for kids from crawling through age 11.

We operate three centers across the Triangle, with more coming. Each one has a General Manager and a coaching staff who genuinely care about the kids and community. What we don't have is one person sitting above all three, accountable for the number at the bottom of the P&L and the look on a parent's face during classes after a great class.

That is the job. Both of those things. At the same time. Neither one gets to be the excuse for the other.

If you want a title, a desk, and a predictable Tuesday, this is not the role for you. If you have been running someone else's four-walls, P&L and quietly thinking I could do this better, and I should be paid like it, keep reading.

The product is a 45-minute class

Everything else in this business is downstream of that.

Not the marketing. Not the funnel. Not the pricing. A kid walks in, forty-five minutes happen, and a parent decides, consciously or not whether this is worth it. That decision gets made again every single week, in every single class, at every single center. Multiply it out and that is our entire P&L.

So we are obsessed with the class. Not "committed to quality" obsessed. Every block, every rep, every affirmation, every high five, every kid who gets called by name the second they walk through the door. The coach who knows which four year old needs an extra second before the balance beam. The award at the end that actually means something because the coach was watching.

We want a Regional Manager who watches classes the way a chef tastes food. Constantly. Instinctively. Unable to walk past a mediocre one. Someone who can stand at the back of a room, see the energy dip in block four, and know exactly what coaching conversation needs to happen after.

If reading that made you nod, we should talk. If it sounded like a lot of fuss over a kids' class, we are not going to enjoy each other.

What you'll own:

In this order. The order is not an accident.

The class.

Curriculum fidelity across all three centers. You know what a great KidStrong class looks like and you can teach someone else to run one. You observe real classes on a real schedule — not a quarterly audit, a weekly habit. You give coaches feedback that makes them better by next week. You catch drift before a parent does.

You own the standard: a family gets the same excellent class in Fuquay that they get in Cary. Same energy, same structure, same feeling walking out.

The team.

You manage our General Managers. You hire them, train them, coach them weekly, hold them to a scorecard, and, when it comes to that, replace them. Your job is to make every GM measurably better than they were when you arrived, and to build a bench deep enough that no single departure knocks a center sideways.

Same for the coaching staff, one level down: you set the hiring bar, you protect it, and you build the kind of place where great coaches want to stay. Coach turnover is a retention problem wearing a different hat. Kids get attached to their coach. So do parents.

The member experience.

Retention is where this business is won. You will know your cancellation reasons cold, run the save conversations that matter, and walk the floor during peak hours. Parents should feel like the coaches know their kid by name — because the coaches actually do.

The numbers.

Full P&L responsibility across three locations. Revenue growth, membership sales, retention, payroll as a percentage of revenue, cost of goods, everything. You will build the budget, defend it, and hit it. When a location misses, you will already know why before I ask.

And you will hold both truths at once: we are here to make money, and we make money by being undeniably good at the thing we sell. Anyone who tells you those are in tension has never run a great one.

Growth.

Lead generation, community and school partnerships, birthday parties, camps, parents' night out, local marketing that actually converts. You'll own the top of the funnel, not just the close.

Operations.

Staffing and scheduling across three sites, labor cost control, facility standards, safety, compliance, and consistency, a family should get the same KidStrong experience in Fuquay that they get in Cary and so on.

Expansion.

We are opening more locations. You will help open them: site readiness, hiring, pre-sale, and getting a new center to profitability faster than the last one.

What we're looking for:

Non-negotiable:

- You have personally owned a P&L. Not executed someone else's budget,  built one, carried it, and been on the hook for the margin.
- You have managed managers. Multi-unit experience strongly preferred. Leading front line staff only is not the same job and we both know it.
- You are genuinely good with kids and with parents. This is a children's business. Sales polish without real warmth fails here in about one week.
- You will work nights, weekends and where there are members in the centers. Our peak is after school and weekend mornings. That is when the members are here, so that is when you are here.

Strongly preferred:

Multi-unit franchise, boutique fitness, youth sports, or childcare background · fluency in membership/recurring-revenue businesses · comfort with a CRM and a P&L in the same afternoon  a valid driver's license and reliable transportation between all sites.

The money:

I'm not going to post a range and let it anchor the conversation for both of us.

Here's the honest version: this is a base salary plus performance compensation, and the performance side is uncapped and tied to things you actually control, revenue growth, profitability, and retention. If you grow this business, you will make more than you would running a single location for someone else. If you don't, you won't. I would rather overpay the right person than underpay the wrong one.

Also on the table: paid time off, a free KidStrong membership for your own kids, and for the right operator over time a conversation about equity or a profit interest in future locations.

How to apply:

Do not send a generic resume and a cover letter you've sent to nine other places. It won't get read.

Send me your resume plus a short note, a page is plenty, that answers three things:

1. What do you want to earn? Give me a real number and the structure you want it in. Tell me what portion should be base and what portion you'd rather earn on performance. Break it down. Don't hedge.

2. What will you do for the business to justify it? Be specific. What are the first things you'd change? What do you think drives growth and retention in a kids' membership business? What have you personally done before that makes you confident you can do it here?

3. Tell me about the best team you ever built, or the best product you ever obsessed over. It doesn't have to be fitness. It doesn't even have to be kids. I want to know what it looks like when you refuse to let something be average.

I read every one of these myself. A candidate who names a big number and backs it up with a real plan will always get further with me than a candidate who names a safe number and says nothing.


*KidStrong Raleigh, Cary and Fuquay are locally owned and operated. We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. Employment is at will. A background and credit check is required prior to hire, as this role involves working around children and business finance.