KidStrong Regional Territory Manager

Regional Manager — KidStrong 

**Location:** Raleigh / Cary / Fuquay-Varina, NC — in person, in the centers, every week. This is not a remote or hybrid role.
**Reports to:** Area Developer
**Directly manages:** General Managers

Read this part first

We are not looking for someone to maintain three businesses. We are looking for someone to grow them.

KidStrong is a children's development program, strong bodies, strong minds, strong character, for kids from crawling through age 11.

We operate three centers across the Triangle, with more coming. Each one has a General Manager and a coaching staff who genuinely care about the kids and community. What we don't have is one person sitting above all three, accountable for the number at the bottom of the P&L and the look on a parent's face during classes after a great class. 

That is the job. Both of those things. At the same time. Neither one gets to be the excuse for the other.

If you want a title, a desk, and a predictable Tuesday, this is not the role for you. If you have been running someone else's four-walls, P&L and quietly thinking I could do this better, and I should be paid like it, keep reading.

What you'll own:

The numbers. 

Full P&L responsibility across three locations. Revenue growth, membership sales, retention, payroll as a percentage of revenue, cost of goods, everything. You will build the budget, defend it, and hit it. When a location misses, you will already know why before I ask.

The leaders. 

You manage three General Managers. You hire them, train them, coach them weekly, hold them to a scorecard, and, when it comes to that, replace them. Your job is to make each GM better than they were when you got here, and to build a bench so that no single departure knocks a center sideways.

The member experience. 

Retention is where this business is won. You will know your cancellation reasons cold, run the save conversations that matter, walk the floor during peak hours, watch classes, and hold coaches to the curriculum and performance. Parents should feel like the coaches knows their kid by name, because the staff does.

Growth.

Lead generation, community and school partnerships, birthday parties, camps, parents' night out, local marketing that actually converts. You'll own the top of the funnel, not just the close.

Operations.

Staffing and scheduling across three sites, labor cost control, facility standards, safety, compliance, and consistency, a family should get the same KidStrong experience in Fuquay that they get in Cary and so on. 

Expansion.

We are opening more locations. You will help open them: site readiness, hiring, pre-sale, and getting a new center to profitability faster than the last one.

What we're looking for:

Non-negotiable:

- You have personally owned a P&L. Not executed someone else's budget,  built one, carried it, and been on the hook for the margin.
- You have managed managers. Multi-unit experience strongly preferred. Leading front line staff only is not the same job and we both know it.
- You are genuinely good with kids and with parents. This is a children's business. Sales polish without real warmth fails here in about one week.
- You will work nights, weekends and where there are members in the centers. Our peak is after school and weekend mornings. That is when the members are here, so that is when you are here.

Strongly preferred: 

Multi-unit franchise, boutique fitness, youth sports, or childcare background · fluency in membership/recurring-revenue businesses · comfort with a CRM and a P&L in the same afternoon  a valid driver's license and reliable transportation between all sites.

The money:

I'm not going to post a range and let it anchor the conversation for both of us.

Here's the honest version: this is a base salary plus performance compensation, and the performance side is uncapped and tied to things you actually control, revenue growth, profitability, and retention. If you grow this business, you will make more than you would running a single location for someone else. If you don't, you won't. I would rather overpay the right person than underpay the wrong one.

Also on the table: paid time off, a free KidStrong membership for your own kids, and for the right operator over time a conversation about equity or a profit interest in future locations.

How to apply:

Do not send a generic resume and a cover letter you've sent to nine other places. It won't get read.

Send me your resume plus a short note, a page is plenty, that answers two things:

1. What do you want to earn? Give me a real number and the structure you want it in. Tell me what portion should be base and what portion you'd rather earn on performance. Don't hedge.

2. What will you do for the business to justify it? Be specific. What are the first three things you'd change? What do you think drives growth and retention in a kids' membership business? What have you personally done before that makes you confident you can do it here?

I read every one of these myself. A candidate who names a big number and backs it up with a real plan will always get further with me than a candidate who names a safe number and says nothing.


*KidStrong Raleigh, Cary and Fuquay are locally owned and operated. We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. Employment is at will. A background and credit check is required prior to hire, as this role involves working around children and business finance.