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Sales Associates are responsible for making customers feel welcome and supported through the car-purchasing process. The responsibilities of a car salesperson will vary, but usually include the following tasks:
- Greet customers arriving at the dealership
- Showcase the dealership's vehicles and explain their features and warranties to customers
- Answer customer questions about cars, financing and purchase process
- Accompany customers on test drives, collecting licenses and documentation beforehand per best practices
- Negotiate car prices and trade-in values for customers' vehicles
- Coordinate with the finance department to determine each customer's financing and ownership options
- Contact past customers to ensure they are satisfied with their vehicles
Skills should include but not limited too:
- Exceptional customer service skills, including interpersonal communication and rapport building
- In-depth knowledge of the dealership's vehicles, finance options and sales process
- Intuition to anticipate which cars will appeal to different customers
- Active listening to best determine a customer's wants and needs
- Persuasiveness to convince customers to make a purchase
- Confidence to create a positive impression on customers
- Negotiation skills to offer deals that satisfy customers while ensuring profit for the dealership
- Organization and time management to handle many different customers, including past customers, at once
- Teamwork and collaboration skills to coordinate sales with the financing department and/or other Salespeople
- A welcoming and friendly demeanor
- Knowledge and passion for vehicles
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