DIGITAL CONTENT & WEB SPECIALIST

General Description:

The Digital Content & Web Specialist is responsible for supporting the digital content and web-based needs of One Alliance North America’s Marketing and Sales teams. This position manages content across multiple company websites and digital platforms, including the Company Store, and is responsible for ensuring digital content is accurate, consistent, accessible, mobile-responsive, and user-friendly. The person in this role is expected to have a strong understanding of website content management, digital accessibility, responsive design, usability, and quality assurance practices. This position works closely with Marketing and Sales, developers within the Company’s Systems department, and external vendors to coordinate website and digital-platform requirements, test functionality and content, troubleshoot issues, and ensure completed work meets established content, brand, accessibility, and functional standards.

Essential Duties and Responsibilities:

Manage content across multiple company websites, microsites, and landing pages, including creating, uploading, formatting, updating, reviewing, and archiving content and digital assets.

Organize website navigation, page architecture, templates, images, documents, forms, links, and calls to action to create consistent, user-friendly experiences.

Test websites and digital content across smartphones, tablets, laptops, desktop computers, screen sizes, operating systems, and web browsers.

Apply ADA-related digital-accessibility practices and Web Content Accessibility Guidelines, including alternative text, accessible headings and links, captions, readable formatting, color contrast, and support for keyboard and screen-reader use.

Maintain Company Store content, including product listings, descriptions, images, categories, banners, featured products, promotional information, and other approved updates.

Support Marketing and Sales applications and troubleshoot issues involving content-management systems, forms, email, webinars, presentations, digital assets, and related tools.

Translate Marketing and Sales needs into clear requirements for in-house Systems developers and external vendors; test completed work and confirm it meets content, brand, mobile, accessibility, and functional expectations.

Maintain publishing schedules, content inventories, platform documentation, development requests, and quality-assurance processes.

Perform other duties as required.

Supplementary Information:

This job description has been prepared to indicate the general nature and level of the work that employees perform within their classification. This description is not and cannot be interpreted as an inventory of all the duties, tasks, responsibilities, and qualifications required for the employees assigned to this job.

Education and / or Experience:

Bachelor’s degree in Computer Science, Information Technology, Information Systems, Web Development, Digital Media, Communications Technology, or a related field. Equivalent relevant education and professional experience may be considered.

At least four years of professional experience in website administration, web production, digital content management, digital-platform support, or a related field.

Experience managing content within a live content-management system and across multiple business websites.

Working knowledge of HTML and CSS, responsive design, website architecture, mobile testing, digital accessibility, usability, and quality assurance.

Experience supporting digital applications and collaborating with developers, technical teams, and outside vendors.

Strong written communication, organization, documentation, troubleshooting, and attention to detail.

Ability to manage multiple priorities, work independently, and explain technical information to nontechnical colleagues.

General knowledge of the insurance industry, including its products, terminology, audiences, or distribution channels. Previous employment in insurance is not required.

Licenses and / or Certifications: 

None

Language:

Ability to read, analyze, and interpret general business periodicals, professional journals, procedures, or regulations. Ability to write reports and business correspondence. Ability to effectively present information and respond to questions from internal and external business partners/customers.

Math Skills:

General mathematical skills as required from general educational studies.

Physical Demands:

The physical demands described here are representative of those that must be complied with by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

The employee may be required to sit in front of a computer monitor for long periods of time, generally for 6 to 8 hours each workday, with the employee being able to take breaks throughout the day as necessary. 

The work is in the office and is considered a sedentary position. It may require occasional walking and standing in addition to sitting at a desk. It may require lifting of items, but at any time no more than 10-20 pounds typically. 

Work Environment: 

The characteristics of the work environment here described are those that represent what the employee does while he/she performs the essential duties of the job. The company can reasonably accommodate disabled employees so that they can accomplish the essential functions of the job. 

For on-site employees, the work is done in the interior of the building at normal temperature, air conditioning, good illumination, clean areas with minimal risks.

The noise level in the work environment is usually moderate. 

Off-site employees are exposed to temperature changes and moderate noise levels.

Competencies:

Customer focus

This competency focuses on employees’ ability to effectively manage their relationships with internal and external customers. Employees that demonstrate customer focus will perform their job according to service needs and customer’s demands; establishing relationships of trust and considering the customer as their number one priority. These employees abide by all compliance and process guidelines governing their responsibilities to ensure meeting service needs with a high degree of quality.

Communication and interpersonal relationships 

This competency is focused on the employees’ ability to transmit clear ideas to customers, colleagues and leaders to facilitate the communication process and to achieve the goals of the team. Employees with strong communication and interpersonal skills are able to listen carefully to understand the information and can respond with empathy. They promote an environment of professional respect which helps to maintain excellent working relationships.

Personal accountability

This competency is focused on employees’ ability to demonstrate responsibility by abiding to established attendance and punctuality guidelines. In addition, employees with personal responsibility comply with organizational policies, regulations and operating procedures.

Planning, organization and work volume

This competency focuses on employees’ demonstrating the ability to complete their tasks within assigned deadlines. They plan their work and set an organized timetable of activities and tasks that are to be completed to meet the demands of workload both, during regular scheduled time as well as during unexpected circumstances.