Strategic Account Sales Representative – Promotional ProductsÂ
Location – Norco, CA
Pay Range: $50,000-$55,000 annually plus commission and bonus opportunity
Position Summary
We are seeking an experienced and results-driven Sales Representative to expand sales of E-Z UP custom-branded products within the promotional products industry. This role focuses on developing and managing relationships with distributors, wholesalers, and manufacturer representative groups that resell custom E-Z UP products to corporate, hospitality, event, and promotional clients.
The ideal candidate has a strong background in promotional products, branded merchandise, hospitality sales, or channel development and possesses proven leadership and team management experience. This individual will play a key role in growing strategic reseller partnerships, supporting sales teams, and driving revenue across multiple market segments.
Key Responsibilities
Channel Sales & Business Development
- Drive sales growth of E-Z UP custom products including canopies, shelters, flags, tables, banners, outdoor displays, and branded event solutions.
- Develop and grow relationships with promotional products distributors, wholesalers, and manufacturer representative organizations.
- Identify and onboard new partners within targeted territories and vertical markets.
- Meet or exceed monthly, quarterly, and annual revenue goals.
Promotional Products IndustryÂ
- Build relationships within the ASI, PPAI, and SAGE distributor network communities.
- Educate distributors and reseller partners on product customization capabilities, decoration methods, pricing structures, and production timelines.
- Assist channel partners with quoting, presentations, mockups, and proposal development.
- Support promotional campaigns, new product launches, and strategic account initiatives.
- Assist in developing sales strategies, account plans, and growth initiatives across assigned regions or markets.
- Participate in sales meetings, pipeline reviews, and performance management activities.
- Help foster a collaborative, high-performance sales culture focused on revenue growth.
Training & Industry Engagement
- Conduct virtual and in-person product training sessions for distributors, sales reps, and reseller teams.
- Represent the company at promotional products industry trade shows, hospitality events, and regional sales meetings.
- Maintain knowledge of industry trends, competitive products, and evolving customer needs.
- Use digital sales tools and analytics to identify growth opportunities, monitor pipeline activity, and support strategic decision-making.Â
- Stay current on emerging AI technologies and best practices that support modern sales and channel management processes.
Qualifications
- 3+ years of experience in promotional products, hospitality sales, or branded merchandise industries.
- Proven experience working with distributors, wholesalers, and manufacturer representative organizations.
- Strong understanding of the promotional products industry including ASI, PPAI, and SAGE platforms.
- Team leadership or sales management experience preferred.
- Demonstrated success in developing partnerships and growing revenue.
- Excellent communication, presentation, and relationship-building skills.
- Strong organizational, negotiation, and problem-solving abilities.
- Proficiency with Salesforce, Microsoft Office, and virtual communication platforms.
- Familiarity with AI-assisted sales platforms, analytics tools, and digital prospecting technologies.
- Ability to travel as needed for customer meetings, trade shows, and industry events.
Compensation & Benefits
- Base salary plus commission and bonus opportunities
- Health, dental, and vision insurance
- Paid time off and holidays
- 401(k) or retirement savings program
- Ongoing sales and product training
- Career growth opportunities within a dynamic sales organization
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