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Agency:
OmdJob Function:
MediaJob Subfunction:
Media Planning and BuyingJob Description:
The Manager, Integrated Media Planning is accountable for the planning, implementation and tracking of media plans for a major regulated consumer brand pioneering a new era in the industry, where sophisticated audience segmentation, consumer insight, and strategic rigor are leveraged. The work done on the account offers the opportunity to work on complex market dynamics and develop deeply thoughtful integrated strategies that shape the future of the category.The Manager will work with the Associate Media Director or Director to set the strategic tone and direction for planning deliverables. The Manager also assists in the development of any important plans, projects, or presentations to the client. In addition, a strong working knowledge of the media space, including digital media and available media research. As a steppingstone to leadership, the Manager is responsible for managing a planning team, including skills development, evaluating performance, and supporting growth.
Key Responsibilities
路聽聽聽聽聽聽 Own audience insights and strategy development, translating consumer understanding into strategic recommendations that inform media planning
路聽聽聽聽聽聽 Develop comprehensive media strategy frameworks and channel plans, optimizing mix and allocation across all touchpoints
路聽聽聽聽聽聽 Manage budget planning, allocation, and financial tracking to ensure alignment with client objectives
路聽聽聽聽聽聽 Manage campaign execution and performance tracking, using insights to inform ongoing planning decisions and client recommendations
路聽聽聽聽聽聽 Manage day-to-day planning operations, delegating effectively to the Senior Associate and Associate, while ensuring quality deliverables and continuous skill development
路聽聽聽聽聽聽 Partner with Director(s) on strategic planning and client presentations
路聽聽聽聽聽聽 Build strong relationships internally and with clients, ensuring alignment and collaboration
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Core Competencies聽
路聽聽聽聽聽聽 Passion聽- approaches any situation with energy and interest. Displays passion for pop culture, trends, and motivations in consumer behavior.聽
路聽聽聽聽聽聽 Critical Thinking聽- the ability to develop insights and use data to support strategic thinking.聽
路聽聽聽聽聽聽 Hunger for Data聽- continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.聽
路聽聽聽聽聽聽 Delegation聽- as a manager of the Strategist and Assistant levels, delegation skills are key to achieving deliverables and developing others.聽
路聽聽聽聽聽聽 Relationship Building聽- whether internally or with clients, practices the ability to be personal, understanding and a desire to do what鈥檚 best for the team and the client.聽
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聽Qualifications
聽路聽聽聽聽聽聽 3-5+ years of media planning experience, cross-channel and managerial experience preferred
路聽聽聽聽聽聽 Graduate of a four-year college or university聽
路聽聽聽聽聽聽 Experience in a client service structure, contributing to the development and management of media programs聽
路聽聽聽聽聽聽 Experience in reach-based planning聽
路聽聽聽聽聽聽 Leadership ability and experience managing a team of planners and assistants on day-to-day deliverables聽
路聽聽聽聽聽聽 Strong knowledge of media fundamentals and an understanding of key research sources聽
路聽聽聽聽聽聽 Ability to develop and articulate strategic insights聽
路聽聽聽聽聽聽 Comfort with data, analytics, and measurement聽
路聽聽聽聽聽聽 Knowledge of current trends and innovations in media聽
路聽聽聽聽聽聽 Proficient in media planning tools, such as but not limited to: GWI, MRI, Nielsen Media Impact, MediaRadar, etc. 

New York: $50,000.00-$950,000.00
Omnicom鈥檚 policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom鈥檚 corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we鈥檙e focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us鈥攚e look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
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