Meta's Global Media Organization is seeking an experienced paid media leader to join our Family of Apps (FOA) Media team. This team is responsible for media strategy, planning, and execution across WhatsApp, Facebook, Instagram, Threads, and Creators. In this role, you will own end-to-end media strategy and planning for FOA campaigns — from insight-driven brief development through channel planning and executional rigor. You will partner closely with Marketing, Insights & Analytics, Decision Science, Creative, Partnerships, and Marketing Technology teams to deliver integrated programs that connect brand objectives to measurable media outcomes. You will bring both strategic depth and executional precision — designing data-informed media strategies by forming hypotheses, building frameworks from historical performance, research, and marketplace knowledge — then ensuring those strategies are activated with rigor across both direct and programmatic platforms across digital, TV/CTV, audio, OOH, social, custom programs, and more. We're looking for someone with range: a thinker who moves fluidly between strategic frameworks and tactical execution, who understands platform-level programmatic tradeoffs, and who partners with agency teams to define clear activation standards and ensure consistent execution quality in how campaigns come to life.

Responsibilities

Develop data-informed media strategies grounded in business objectives, audience insights, and marketplace trends — forming and validating hypotheses using past performance, research, and competitive intelligence
Define media strategy briefs including campaign parameters, audience and channel strategies, and testing/learning agendas
Build integrated, multi-channel media plans spanning digital, TV/CTV, audio, OOH, paid social, and custom programs
Champion executional rigor by guiding agency partners on platform setup, targeting strategies, bid management, and in-flight optimization
Monitor campaign performance, troubleshoot execution issues, and drive continuous optimization across channels
Partner with Decision Science to develop measurement plans, learning agendas, and testing frameworks that inform future strategy and investment
Manage agency relationships with a focus on strategic partnership, accountability, and continuous improvement in activation quality
Collaborate cross-functionally across Global Media, Marketing, Insights, Decision Science, Creative, and MarTech to deliver integrated, high-impact programs
Define, document, and evolve media best practices and scalable frameworks that improve team efficiency and media effectiveness
Project-manage complex workstreams and deliverables across multiple concurrent programs
Provide thought leadership on the evolving media landscape and strategic recommendations to marketing leadership
Leverage AI tools and workflows to improve planning efficiency, streamline reporting, and scale the team's output
Contribute to building the team's identity and culture — mentoring peers, sharing learnings, and strengthening cross-functional relationships

Minimum Qualifications

Currently has, or is in the process of obtaining, a BA/BS degree in Marketing, Business, Economics, Communications, or a related field
7+ years of experience in media strategy, planning, or buying — either at an agency, client-side, or media/ad tech organization
Experience developing and executing integrated, multi-channel media strategies across digital, video, social, and emerging channels
Understanding of programmatic media buying, including platform mechanics, audience/data management, and optimization levers
Experience managing media agency partners to deliver against both strategic and executional standards
Proven ability to form strategic hypotheses and build media frameworks grounded in data and marketplace knowledge
Experience with media measurement and analytics — including methodologies such as brand lift, conversion lift, A/B testing, and MMM
Project management skills with experience managing multiple campaigns in fast-paced, deadline-driven environments
Communication skills with the ability to influence cross-functional stakeholders at multiple levels
Experience leveraging AI tools to optimize media workflows, improve efficiency, or enhance planning processes
Comfort operating in ambiguous environments and driving clarity through structure

Preferred Qualifications

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Hands-on experience with major demand-side platforms and programmatic buying tools
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Programmatic and Social Platform Certifications
Experience at a media holding company or full-service agency with exposure to large brand accounts
Demonstrated interest in emerging AI/ML applications across the media lifecycle
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Understanding of ad operations, trafficking, and platform-level campaign configuration

$124,000/year to $178,000/year + bonus + equity + benefits

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Media Manager, Consumer Marketing