Specialist, Performance Marketing

The Marketing organization is seeking an innovative and strategic Performance Marketing expert to drive global membership growth. The ideal candidate will have a proven track record in developing and executing successful paid social campaigns that align with overarching marketing growth goals. This role requires a strong analytical mind to evaluate performance metrics, optimize ROAS, and unlock new opportunities through a collaborative test-and-learn approach. We need a data-savvy professional who excels in stakeholder management, partners effectively with creative teams, and enhances relationships with acquisition partners to deliver high-quality impressions and added value. 

Key Responsibilities

• Own, execute, and regularly optimize performance marketing campaigns across main paid social channels.

• Deliver strong business impact (e.g. revenue, growth, and ROAS) across all key markets, contributing to Netflix's membership growth goals. 

• Lead the end-to-end execution of performance marketing campaigns, including managing timelines, deliverables, and communications to stakeholders. 

• Manage relationships with regional stakeholders, delivering best-in-class partnerships that drive globally successful campaigns.

• Partner with Brand, Product Marketing, Consumer Insights, and Country Marketers to ensure the delivery of high-quality, legally-compliant creative to potential members. 

• Collaborate with partner teams across growth strategy, marketing, finance, and DSE to unlock new channels and scale performance marketing activities. Assist in translating campaign/test results into clear, concise, visual, and exec-friendly memos and decks.

• Streamline ad operations, including partnering with platform reps to set up campaigns, upload creative into the platforms, build and QA ads, and set the ads live.

Requirements

• 4+ years of implementing successful customer acquisition strategies and managing KPIs in the entertainment industry or other fast-paced subscription-led businesses.

• In-depth experience in managing paid social performance marketing campaigns, with a strong ability to balance effort vs. return to maximize impact. 

• Proven ability in testing and scaling new performance marketing channels and initiatives to drive incremental reach and results.

• Comfortable building campaigns and ads in platforms’ “Ads Manager” tools for businesses (e.g. Meta, Google, and TikTok Ads Manager).

• In-depth understanding of user acquisition algorithms, incremental-based KPIs, and marketing technology (conversion APIs, mobile measurement partners, etc.)

• Strong interpersonal skills and excellent communication capabilities with the ability to work across both highly technical and highly creative teams in a global environment.

• Resourceful, endlessly curious, and has a high comfort level independently project managing complex initiatives with many moving parts and stakeholders.

• Analytical with an ability to craft a clear and concise data-driven narrative.

• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.

• Respect, understanding, and enthusiasm for Netflix culture.