Position Number: 22116745Â
Location: DEPT OF PARKS, HERITAGE & TOUR -HP01
County:Â Pulaski
Anticipated Starting Salary:Â $63,085.98Â
Arkansas State Parks is seeking an experienced and innovative candidate to lead the Division's program/event realm of public relations, including those operated by parks as well as partner activations. The position ensures every program experience reflects the Division's standards for engagement, professionalism, and hospitality. Â
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Duties:Â Maintains program quality, and consistency through development of policy and standard operating procedures; Sets expectations for statewide efforts and individual park program planning to ensure: alignment with park resources for essential outdoor experiences, prioritization of primary and secondary recreation pursuits assigned to each park, balance of in-park, outreach, and school programming, and special events; Monitors industry trends and develops new signature event and recreation experiences; Possibly supports operations in recruiting, screening, hiring, and training of park interpreters/guides. Training includes recreation skill development, public speaking, group management, program/event design, school curriculum alignment; Maintains robust record keeping for program output and attendance tracking; Supports revenue growth by elevating hospitality efforts, recruiting and supporting sales of park facilities, connecting park guests to retail and building partnerships; Collaborates with Division leadership to ensure park staff have equipment and staffing support for successful program delivery; Travels to field locations for program audits and mentoring/coaching; Periodically represents the Division for PR needs such as civic group talks and media interviews; Works closely with Deputy and Assistant Directors, Managers of Visitor Experience, Sales/Revenue, Emergency Services, and Park Operations, and the ADPHT Communications and Marketing teams.
Work location/schedule:Â Position works primarily Mon-Fri, based in Little Rock at Natural State Headquarters. Must have ability to work flexible hours as needed for events, site travel, and training workshops, including occasional evenings and weekends. Position requires a medium amount of in-state travel with some overnight. Ability to travel independently is required.Â
Preferred Qualifications:Â Documented success with outdoor recreation, park interpretation, education, event management, and hospitality; Experience managing teams and working with large groups of teams; Strong leadership, verbal and written communication, and project management skills; Eagerness to inspire park staff toward excellence in program engagement.
The Arkansas Department of Parks, Heritage and Tourism has three major divisions: Arkansas State Parks, Arkansas Heritage and Arkansas Tourism. Arkansas State Parks manages 52 state parks and promotes Arkansas as a tourist destination for people around the country. Arkansas Heritage preserves and promotes Arkansas’s natural and cultural history and heritage through four historic museums and four cultural preservation agencies. Arkansas Tourism improves the state’s economy by generating travel and enhancing the image of the state.
Position Information
Job Series: Public Relations – Career-path
Classification: Public Information Supervisor/Expert
Class Code: CPR08P
Pay Grade: SGS08
Salary Range: $63,086 - $93,367
Job Summary
Primary Responsibilities
Knowledge and Skills
Minimum Qualifications
A bachelor’s degree with a major in communications, journalism, public relations, or related field preferred. Four years of experience in public relations, media relations, or government communications, including two years of supervisory experience.
Satisfaction of the minimum qualifications, including years of experience and service, does not entitle employees to automatic progression within the job series. Promotion to the next classification level is at the discretion of the department and the Office of Personnel Management, taking into consideration the employee’s demonstrated skills, competencies, performance, workload responsibilities, and organizational needs.
Licensure/Certifications
The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.
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