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POSITION TITLE: Marketing Coordinator
DEPARTMENT: Retail Banking and Delivery
ACCOUNTABILITY: SVP, Retail Banking and Delivery
Scope of Responsibility: This position is responsible for coordinating and implementing marketing initiatives aligned with the Bank’s strategic objectives. The Marketing Coordinator supports brand consistency across all channels, enhances the Bank’s digital presence, assists with marketing campaigns, and tracks performance metrics to support data-driven marketing decisions.
The Marketing Coordinator supports and executes the Bank’s marketing strategy to drive business growth, customer engagement, brand awareness, and community presence. This role is responsible for coordinating day-to-day marketing initiatives including social media management, website content updates, search engine optimization (SEO), digital reputation management, and branch marketing support.
Essential Duties & Responsibilities:
Digital Marketing and Online Presence
- Plan, develop, schedule, and manage content across social media platforms including, but not limited to, Facebook, LinkedIn, YouTube, Snapchat, and Instagram.
- Monitor engagement and respond appropriately to messages, comments, and reviews in accordance with Bank policies.
- Manage and maintain the Bank’s online presence on review and comparison sites (e.g., Bankrate.com, DepositAccounts.com, Google Reviews).
- Maintain and update the Bank’s website and digital banking marketing platform to ensure accuracy, relevance, and regulatory compliance.
- Support search engine optimization (SEO) efforts to improve website visibility and traffic.
- Maintain and update Google Business profiles and other online listings to ensure accurate business information across platforms.
- Track and analyze digital performance metrics including website traffic, social engagement, SEO performance, and online reputation indicators.
Campaign Management
- Assist in the development and execution of marketing campaigns that support product promotions, customer acquisition, retention, and brand awareness.
- Develop marketing materials including digital content, signage, branch collateral, promotional materials, email campaigns, and advertisements while maintaining brand consistency and regulatory compliance.
- Support internal branding initiatives to ensure consistent messaging across all Bank locations and channels.
- Assist in implementing marketing strategies designed to support business growth and community engagement.
Community Engagement
- Support Community Action Teams in coordinating sponsorships, donations, community events, and financial literacy initiatives.
- Assist in promoting community involvement through social media, website updates, press outreach, and other marketing channels.
- Coordinate promotional merchandise and branded materials for community and branch events.
- Process and track community sponsorship and donation invoices as appropriate.
Branch and Marketing Support
- Partner with branch leadership and Business Development teams to support local marketing initiatives.
- Ensure branches maintain current marketing collateral and signage.
- Assist with promoting banking products and services throughout the branch network.
Reporting and Compliance
- Track marketing initiatives and prepare regular reports measuring campaign performance, digital engagement, community impact, and return on investment (ROI).
- Monitor marketing-related expenses and process invoices in accordance with Bank procedures.
- Assist with marketing budget tracking as directed.
- Support special marketing projects and cross-functional initiatives as assigned.
- Ensure marketing activities comply with Bank policies and applicable regulatory requirements related to advertising, consumer protection, and fair lending.
- Maintain accuracy and consistency in all marketing communications and materials.
Contacts: The individual in this position will work in conjunction with the Retail Banking and Delivery Officer, branch leadership, Business Development Teams, community partners, and third-party vendors to ensure cohesive marketing execution and consistent brand representation.
Qualifications
Education and Experience
- Associate’s or Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- One to three years of experience in marketing, communications, digital media, or branding preferred.
- Experience with social media management, content creation, and website updates strongly preferred.
- Familiarity with SEO principles, digital analytics tools, and marketing platforms is a plus.
Skills and Competencies
- Strong written and verbal communication skills.
- Creative thinker with strong attention to detail.
- Demonstrated problem-solving ability and initiative.
- Curious mindset with a willingness to learn and adapt.
- Ability to manage multiple projects and deadlines effectively.
- Proficiency in Microsoft Office applications.
- Familiarity with website content management systems (CMS) and social media scheduling tools preferred.
- Ability to analyze marketing data and translate metrics into actionable insights.
- Strong organizational skills and ability to collaborate across departments.
Physical Requirements: The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this position, the employee is regularly required to sit or stand for prolonged periods, reach with hands and arms, stoop, kneel or crouch. The employee must occasionally lift and/or move up to 25 pounds when necessary. Vision abilities required include close vision, distance vision, and peripheral vision. Employee will need to see what is going on around the branch for safety reasons, and be able to do close up paperwork and view computer screens.
EEO Statement: Hebron Savings Bank provides equal employment opportunities to all employees and applicants without regard to unlawful considerations of race, creed, color, national origin, nationality, ancestry, age, sex, familial status, marital status, domestic partnership, affectional or sexual orientation, gender identity or expression, liability for military service, mental or physical disability or perceived disability, and any other classification protected by applicable state and federal laws. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
Hebron Savings Bank expressly prohibits any form of workplace harassment or unlawful discrimination against individuals on the same basis as outlined above.
Job Classification: Non-exempt
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