Sr Manager, Product Management and Development - Medicare Advantage

The Senior Manager Product Strategy, Medicare Advantage is responsible for the support and  development in the execution of strategic initiatives that drive growth, profitability and competitive differentiation within the Medicare Advantage (MA) product portfolio in their assigned market(s). This role bridges market intelligence, product innovation, financial performance and regulatory compliance to ensure the organization delivers high-quality, member centered health plans aligned with business objectives and evolving CMS requirements. 

As a Senior Manager in Product Strategy this role will: 

• Provide expertise and thought leadership, contributing to strategic planning, local market research, and cross-functional collaboration. 

• Drive innovation, evaluate performance, and ensures regulatory compliance, playing a pivotal role in guiding the organization's growth and success. 

• Support development of the product portfolio,  

• Conduct market analysis and drive new product development.  

 
Primary responsibilities 

The Senior Manager of Product Strategy, will lead product strategy initiatives and act as the main point of contact for the Product Strategy team for their assigned market(s) and other functional areas (sales, actuary, etc.) (20%) 

• Act as a subject matter expert within the Product Management and Development department, utilizing functional and working knowledge to complete complex analytics in the department. 

• Interprets legislative, competitive and industry issues to recommend new products or product enhancements. 

Ensure portfolio management guidance for the IVL Product organization is incorporated at a market level; developing, refining and executing on national as well as market focused product guidance and standards (30%) 

• Develop product requirements and roadmaps and incorporates feedback from customers into the product strategy. 

• Collaborates cross-functionally to generate new product ideas based on customer input, extradepartmental studies and findings, and industry trends 

• Plans and outlines decommissioning of underperforming products or features with a proactive communication plan inclusive of customer impact and potential alternatives. 

Execute national and local product strategy guidance and standard (20%) 

• Supports development of long-term vision and strategy for the company products, communicating new strategies with relevant stakeholders to effectively disseminate project plans. 

Analyze market trends and competitive positioning (15%) 

• Gather and evaluate market and industry insights related to competitors’ benefit design, identify trends and strategic opportunities. 

• First Looks (high level pre- AEP release) 

• MacVat (post 10/1 full benefits) 

Support Ad Hoc special projects  (15%)  

 
Required Qualifications

Education

Bachelor’s degree or equivalent relevant experience