Product Marketer - Community Pharmacy Solutions

Job Details

The Product Marketer – Community Pharmacy Solutions (CPS) is responsible for the commercialization, marketing execution, customer adoption, and growth of assigned CPS products and solutions. Reporting to the Sr. Director - Commercialization, this role serves as the dedicated marketing lead for specific products and services within the CPS portfolio and is accountable for developing and executing marketing strategies, customer-facing messaging, sales enablement materials, adoption campaigns, and commercialization activities that drive awareness, utilization, retention, and revenue growth.

Primary Duties and Responsibilities:

• Develop and execute marketing strategies and commercialization plans for assigned CPS products and solutions.
• Develop solution positioning, value propositions, messaging, and go-to-market strategies.
• Create and maintain sales tools, presentations, collateral, customer communications, and enablement materials.
• Partner with Product Owners, Product Managers, Sales, Commercialization, Solution Development, and Customer Success teams.
• Work directly with pharmacies, customers, and buying groups to support adoption and utilization.
• Participate in customer meetings, buying group engagements, VOC activities, and customer advisory programs.
• Gather customer and market feedback and communicate insights to product and commercialization leaders.
• Support launches, releases, campaigns, webinars, educational programs, and customer-facing events.
• Define and track commercialization, marketing, and adoption metrics and provide recommendations for improvement.
• Develop customer success stories, case studies, testimonials, and best-practice content.

Experience and Educational Requirements:

• Bachelor’s degree in Marketing, Communications, Business, Healthcare Administration, Pharmacy, or related field required.
• Minimum five (5) years of experience in product marketing, commercialization, marketing, sales enablement, business development, product management, solution development, or related roles.
• Experience supporting product launches, commercialization activities, go-to-market initiatives, or customer adoption programs.
• Healthcare, pharmacy, or technology-enabled services experience preferred.

Minimum Skills, Knowledge and Ability Requirements:

• Excellent verbal, written, presentation, and interpersonal communication skills.
• Strong product marketing and commercialization knowledge.
• Ability to develop compelling value propositions and customer-facing messaging.
• Strong analytical, organizational, and project management skills.
• Ability to work effectively across highly matrixed organizations.
• Proficiency in Microsoft Word, Excel, and PowerPoint.

Schedule

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