General Manager — New Kia Dealership (Open Point)
Burleson, TX · Full-time · Base + Percentage of Net · Demo ·
Build It From Day One
Open points don't come around often, and GM seats at one come around less often still. We've been awarded a new Kia franchise in Burleson and we're hiring the General Manager who will open the doors and run it.
This isn't a turnaround. There's no inherited payroll, no legacy processes, no bad habits to unwind. You'll hire your own leadership team, set the pay plans, choose the vendors, and build the culture from the first day forward. If you've ever walked into a store and thought "I'd do this differently," this is the job where you get to.
Why Burleson
Burleson sits on the I-35W corridor just south of Fort Worth and has been one of the fastest-growing cities in North Texas for the better part of a decade. Rooftop density on this side of the metroplex hasn't kept pace with the households moving in. Combine that with Kia's product run — Telluride, Sportage, Carnival, and an EV lineup that keeps taking share — and the volume opportunity here is real, not projected.
What You'll Own
- Full P&L responsibility across variable, F&I, and fixed operations
- Recruiting and building the entire management team — sales, F&I, service, parts, BDC
- Pre-opening execution: facility readiness, DMS and CRM setup, vendor selection, initial inventory and floorplan
- New and pre-owned inventory strategy, pricing, and turn
- Kia manufacturer relationship — allocation, program compliance, incentive capture, and dealer standards
- CSI and retention performance from launch forward
- Marketing strategy and budget, digital retailing, and lead handling process
- Building a fixed ops department that carries the store, not one that just supports it
- A workplace people don't leave — in a market where turnover is the industry's most expensive line item
Who We're Looking For
Required
- 3+ years as a General Manager at a franchise dealership
- Demonstrated command of a full store P&L, including fixed operations — not variable alone
- Track record of recruiting, developing, and retaining managers
- Working knowledge of manufacturer programs, allocation, and dealer standards
- Fluency in a modern DMS and CRM environment (CDK, Reynolds, Tekion, VinSolutions, DealerSocket, or similar)
- Clean MVR and ability to pass a background and drug screen
Strongly preferred
- Prior open point, new store launch, or major relocation experience
- Kia or import brand background
- Existing talent network in DFW you can recruit from
- Comfort operating without a playbook handed to you
Compensation & Benefits
- Base salary plus percentage of store net realistic is $300,000 first year compensation
- Demo vehicle
- Medical, dental, vision, and life insurance
- 401(k) with company match
- Paid time off
Element Partners is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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