Sales Representative - Convenience (C-Store)

 

CHEERS to creating an incredible tomorrow!

Coors Distributing Company (CDC) is one of the nation's leading beer distributors based in Denver, Colorado. We serve as the critical link between brewery suppliers and the retailers, restaurants, and bars that bring our products to consumers. Since our founding in 1971, CDC has grown into one of the top beer distributors in the country, representing more than 30 suppliers, distributing approximately 14 million cases annually, and employing nearly 400 team members.

In the role of Sales Representative, working in Denver, Colorado, you will be part of the Sales Team. You will drive sales growth and market execution within an assigned chain account territory by developing customer relationships, identifying opportunities, managing product distribution, and executing promotional and merchandising initiatives. This role plays a key part in achieving volume goals, maintaining retail standards, and ensuring quality execution across all CDC products.

This position reports to the Area Sales Manager and works closely with retail customers, suppliers, merchandisers, delivery teams, and cross-functional CDC teams.

 

 

What You'll Be Brewing

• Drive sales growth, product distribution, and execution of promotional programs across assigned chain accounts.
• Build and maintain strong customer relationships while identifying opportunities to expand product presence and increase sales volume.
• Manage inventory, merchandising standards, point-of-sale execution, and quality compliance to ensure products are available and represented effectively in the market.
• Maintain compliance with company policies, industry regulations, and operational procedures while providing outstanding customer service.
• Support supplier initiatives through sales calls, market activities, customer training, and promotional events.
• Participate in meetings, business reviews, and continuous improvement efforts that contribute to team success.

 

Key Ingredients

• High School Diploma or GED required.
• Minimum of 1 year of sales experience required; experience within the consumer packaged goods (CPG) industry is preferred.
• Strong written and verbal communication skills.
• Ability to solve problems and prioritize work in a fast-paced environment.
• Valid Colorado driver's license required. Driving record must meet Molson Coors pre-employment screening requirements.
• Ability to pass a Physical Abilities Test prior to hire. Position requires occasional lifting of up to 35 pounds in tight or awkward conditions.
• Ability to travel throughout an assigned territory and maintain a consistent customer call schedule.
• You build relationships and collaborate to achieve shared goals.
• You take accountability for results while acting with integrity and honoring commitments.
• You have a thirst for learning and continuously seek opportunities to grow.
• You exhibit our core values.

 

Beverage Bonuses

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities.
• We care about our communities and play our part to make a difference through charitable giving, volunteerism, and community engagement.
• Engagement with Business Resource Groups that provide volunteer opportunities, leadership development, and networking.
• Opportunities to grow and develop your career through our First Choice Learning programs.
• Participation in our Total Rewards program, including competitive compensation, incentive opportunities, parental leave, health, dental, vision, retirement savings options with employer match, generous paid time off, wellness programs, and Employee Assistance Program resources.
• Access to company events, branded merchandise, and product perks.
• Work within a fast-paced and innovative organization alongside passionate colleagues and partners from diverse backgrounds and experiences.

 

The salary band includes base pay and at-risk incentive pay.

Applications will be accepted on an ongoing basis.